STACK SCIENCE
Innovating Research: How MOONCRUX Built the Stack Science Identity
Naming | Branding | Presentation Design | Website
Introduction
The merger of several renowned organizations at the San Diego Supercomputer Center (SDSC) gave rise to Stack Science: a groundbreaking new entity dedicated to advancing research cyberinfrastructure and innovation. This new division called for a fresh identity that would represent the unification of infrastructure and cybersecurity expertise while projecting an innovative and professional academic image. Stack Science turned to MOONCRUX to craft this new brand, helping to define its name, visual identity, presentation materials, and online presence.
Our mission was to develop a cohesive brand that captured Stack Science’s layered, full-stack approach to research technology. The result? A dynamic, modern identity that positions Stack Science as a leader in their specialized space.
“MOONCRUX helped us land on a clear vision for a new brand and design that captured the independent service organizations we were bringing together as part of the merger. The new brand represents a forward-looking vision and has already made an impact internally with our leadership and stakeholders."
"I would and do recommend MOONCRUX to others. They are an excellent partner that provides the subtle balance of being responsive to our needs while challenging us to explore new ideas and approaches.”
Sandeep ChandraDirector | Stack Science
Scope
Naming & Branding
- Developed the Stack Science name, reflecting a layered “stack” approach in both technology and science.
- Designed a logo and a modern visual identity inspired by a green, tech-centric palette.
- Delivered a comprehensive brand style guide that outlined logo usage, typography, color specifications, and messaging guidelines.
Presentation Design
- Created a first-call deck centered around the compelling visualization of cyberinfrastructure topics, incorporating modern formatting, custom icons, and engaging visuals.
- The presentation materials were tailored to convey complex concepts clearly and effectively.
Website Design & Development
- Designed and launched a new Webflow website, ensuring a user-friendly experience and modern content.
- Focused on science-forward visual storytelling to showcase Stack Science’s innovative services and strategic objectives.
Branding
Logo Design
Colors
Analytical Gray
#273238
Gateway Green
#7BDEA3
Data Flow
#1D564F
Cloud Compute
#F4F4F2
Open Access
#59747C
Critical Impact
#DD4E4E
Typography
Azo Sans Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Azo Sans Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Brand Guide
Brand Guide
Website Design
Website Design
Presentation Design
Presentation Design
“The new division’s name, “Stack Science,” conveys its technology expertise and science focus, suggesting a layered approach—infrastructure to software—to build “upward.” While the Sherlock Division traditionally was focused on infrastructure and cybersecurity, the Scientific Software Solutions (S3) Division was centered around software. By bringing the two divisions together, and the two centers of excellence within them, SDSC is empowered to enable the end-to-end cyberinfrastructure (CI) capabilities covering the “full stack.”
Cynthia DillonSDSC Communications
Results
The collaboration with MOONCRUX empowered Stack Science with a powerful brand identity that bridges technology with university level research and education. The new branding unified the division’s mission while honoring its distinct legacy, presenting Stack Science as a pivotal player in the cyberinfrastructure landscape. The website and presentation materials provided clear and engaging communication tools, showcasing their innovative Open Science Operating System and strengthening partnerships within the scientific community.
As a result, Stack Science is now well-positioned to drive impact, fostering collaboration and sustainability in research while contributing to strategic initiatives across the UC System and beyond.
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