KITTYHAWK INC
From Time-Honored to Trailblazing: Kittyhawk’s Brand Transformation Journey with MOONCRUX
Branding | Presentation Design | Website
Introduction
Based out of California, Kittyhawk, Inc. has been providing Hot Isostatic Pressing services since 1981. As manufacturing technologies, customer demographics, and industry standards continue to evolve and adapt—Kittyhawk recognized a need to update their brand and messaging to align with modern standards and better communicate their commitment to providing industry leading services. The objective was to craft a refreshed and cohesive brand identity with MOONCRUX that not only honored Kittyhawk’s legacy and values but also aligned with the changing manufacturing landscape.
“When we decided to invest in updating our brand, we weren’t quite sure which company would be best suited to help. After learning about MOONCRUX and their expertise in the various industries we serve, it was a natural fit. They created a look and message that provided the impact we were searching for.”
Brandon CreasonPresident | Kittyhawk Inc
Scope
Comprehensive Rebrand
- Retained the iconic biplane imagery and the color blue as homage to Kittyhawk’s long standing identity.
- Introduced modern typefaces and design elements to reflect a contemporary industrial feeling.
- Developed cohesive brand assets, ensuring uniformity in style, color, and supporting elements across all platforms.
Presentation Design
- Created engaging and visually appealing sales presentations that effectively communicate Kittyhawk’s mission, services, and core values.
Website Redesign
- Overhauled Kittyhawk’s digital presence with a user-friendly and visually compelling website centered around services and industry education.
- Ensured the new website is in sync with the reimagined brand identity, effectively showcasing Kittyhawk’s services to potential clients across various industries.
Comprehensive Rebrand
Logo Redesign
Colors
Titanium Blue
#2B3E60
Clear Sky
#4EA3D8
Cloud Grey
#F2F2F2
Typography
Interstate
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Interstate Condensed
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Presentation Design
Presentation Design
Website Design
Website Design
Asset Development
Asset Development
Results
The updated branding and digital presence have significantly enhanced Kittyhawk’s market positioning, effectively communicating their commitment and dedication. The modernized imagery, typography, and color palette resonated well with both existing and potential clients, reinforcing Kittyhawk’s standing as a pioneering and trusted partner in the industry. The new website, with its improved user interface and updated content, has seen increased engagement and has become a pivotal tool in attracting new business opportunities from diverse industries such as the aerospace, defense, automotive, oil & gas, and medical sectors.
Kittyhawk has not only preserved their rich legacy but also positioned themselves as a dynamic and forward-thinking leader in the Hot Isostatic Pressing industry. Our collaboration contributed to Kittyhawk’s successful sale to Trive Capital, a Dallas-based private equity firm, and the subsequent acquisition of Stack HIP.
Contact Us to Get Started
Just as we revitalized Kittyhawk’s brand to thrive in today’s market, MOONCRUX can do the same for you:
© 2024 MOONCRUX, Inc. All rights reserved.