SHERLOCK
From Data to Academia: How MOONCRUX Refined Sherlock’s Brand Identity
Branding | Presentation Design | Website
Introduction
It’s no secret that responsible data-management is critical and complex. In an era of unprecedented development, Sherlock Cloud Solutions & Services stands at the forefront of powering research and academic excellence. With a legacy rooted in the prestigious San Diego Supercomputer Center, Sherlock sought MOONCRUX’s expertise to reinvigorate their brand identity, aligning it with modern academic experiences and the innovative solutions they provide. The primary objective was to reshape Sherlock’s brand to be more confidently authoritative yet accessible, ensuring that complex subjects are communicated effectively to academic and research focused audiences.
“MOONCRUX worked hand in hand with our product marketing agency and were very responsive to our needs, ensuring a smooth transition from messaging to branding, design, and website development. They brought lots of good ideas, and took us quickly from ideation to production release. The outcome of our engagement is already bearing fruit for us on the business front.”
Sandeep ChandraExecutive Director | Sherlock Cloud Solutions & Services
Scope
Full Rebrand
- Developed a fresh and modern logo that encapsulates Sherlock’s essence and a new color palette aligned with SDSC guidelines.
- Created a comprehensive brand style guides that reflects Sherlock’s ethos and commitment to academic excellence.
Presentation Design
- Crafted visually striking first call decks and product presentations that resonate with Sherlock’s data-driven academic audience.
New Website
- Redesigned the website to be more user-friendly while providing a seamless digital experience that mirrors the new brand identity and showcases key messaging first.
Comprehensive Rebrand
Logo Redesign
Colors
Dark Blue
#182B49
Light Blue
#00629B
Yellow
#FFCD00
Typography
Inter
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Source Sans Pro
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Presentation Design
Presentation Design
Website Design
Website Design
Asset Development
Asset Development
Results
The rebranding efforts led by MOONCRUX have significantly elevated Sherlock’s brand authority, making it more relatable and accessible to its academic audience. The new brand visuals, presentations, and website not only reflect Sherlock’s commitment to academic excellence and innovation but have also significantly enhanced user engagement and brand recall.
Contact Us to Get Started
MOONCRUX specializes in imaginative brand experiences that resonate. Contact us to learn more:
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